Explaining the success of a multinational company's innovation in the base of the pyramid: m-pesa in Kenya

In the beginning of twenty-first century, C. K. Prahalad launched a new business proposition named as “Base Pyramid” (BOP). such type business, Multinational Companies (MNCs) look for opportunities profits helping to meet poor’s unmet needs in developing countries. However, MNCs significant involvement BOP has been losing momentum due challenges have faced businesses. This study intended recall Prahalad’s original proposal explaining success innovation developed by an MNC Kenya: M-PESA, mobile money service. About 70% Kenya’s adult population M-PESA accounts and M-PESA’s monthly transactions account 30% Kenyan GDP. How did multinational company develop successful Kenya? Our intends explain how British Vodafone employed Base Pyramid principles M-PESA. Indeed, there is gap studies about products. Therefore, this research analyzed proposal, including his twelve products, comparing with Karnani’s framework fighting poverty. Karnani regarded main critic against proposal. Most were identified Kenya (eleven out principles). explained better factors that influenced than Furthermore, pointed two key points they not included neither nor proposals: social intrapreneurship made employees, supportive role government topics deserve more attention from literature order advance field.